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Maggi as regained 75 percent of previous status, says Nestle India
Posted on: 12/Mar/2016 4:55:20 PM
Nestle India has said that it has recovered 75 percent of its previous market share after it was banned in June 2015. They have also said that they hope that sales will improve after they introduce new variants such as cup and atta noodles.
Speaking about this, a senior official of Nestle India said, Distribution of Maggi has almost reached 75 percent to 80 percent of what we were earlier at When the other variants come, I hope that we would be able to catch-up the balance part of the distribution. We are on the road to recovery. In the coming quarters you can see that traction coming back. The company plans to launch new variants this calendar year itself. However, (we) are yet to decide whether to re-launch all the variants or some select products. There are initiatives in dairy, coffee, chocolate, which you are seeing, We have not received any official intimation of the samples of Maggi noodles, which has been tested for ash. Competition energises me as a leader. Those brands, which have relevant consumer propositions, which appeal to consumers over a period of time, will gain primacy in terms of market share.
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