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Global smartphone sales by go up marginally this year, India may be exception, says report
Posted on: 01/Apr/2016 10:10:05 PM
Research firm Gartner has released a report that says that global smartphone sales may grown by only 7 percent this year. This would bring sales to around 1.5 billion units. Gartner has said that flat demand in China and North America may be the reason.
In the report, Gartner said, The double-digit growth era for the global smartphone market has come to an end. Historically, worsening economic conditions had negligible impact on smartphone sales and spend, but this is no longer the case. China and North America smartphone sales are on pace to be flat in 2016, exhibiting 0.7 per cent and 0.4 per cent growth, respectively. However, countries like India will help generate new mobile phone user growth. Sales of smartphones in India is on pace to reach 29 per cent growth in 2016 and continue to exhibit double-digit growth in the next two years. Prices did not decline enough to drive upgrades from low-end feature phones to low-end smartphones. Vendors were not able to reduce the price of a `good enough to use` smartphone lower than USD 50.
The report said, Combined shipment for devices (PCs, tablets, ultra mobiles and mobile phones) globally is expected to reach 2.4 billion units in 2016, a 0.6 per cent increase from 2015. Global PC shipment is expected to total 284 million units in 2016, a decline of 1.5 per cent year over year as traditional PC sales may decline 6.7 per cent this year. In 2016, the PC market will reach its last year of decline before returning to growth in 2017. The biggest challenge, and potential benefit for the PC market, is the integration of Windows 10 with Intel`s Skylake architecture. However, to draw their interest, PC manufacturers need to ensure that they meet demand with the right products at the right price.
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