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Lenskart strengthens presence in Tamil Nadu; crosses 150stores landmark
Posted on: 08/Aug/2022 6:31:12 PM
Continuing its expansion in South India, Lenskart - India’s leading Omni channel eyewear brand has crossed and opened more than 150 stores in Tamil Nadu. The brand operates on two formats of retail stores- COCO (Company Owned Company Operated) and FOFO (Franchisee Owned Franchisee Operated), each built-in line with thecompany’s vision that focuses onvertically-integrated supply chain technology delivering best in class customer experience.The stores livery pronounces the brand identity and offersa unique, engaging, and immersive user experience.The storeshost digital engagements through VR likefacial-analysis-driven eyewear recommendation, enriching the buying experience and making customer’s interaction with the brand more expressive and meaningful.The stores feature & retailsa strong product portfolio across eyeglasses, sunglasses, contact lenses, and also offer optometrist services.
Currently Lenskart has 112 COCO (Company Owned Company Operated) and 42 FOFO (Franchisee Owned Franchisee Operated) across 28 cities in Tamil Nadu.
Lenskart’s Omni channel approach has been both a differentiator and an advantage, with the company witnessing consistently higher revenue and accelerated business in cities with stores.Lenskart grew by 65% Year-on-Year in 2021 and is on track to grow by another 50+% in 2022.Lenskart currently has 1100+ storesacross 225 cities including Delhi NCR, Mumbai, Bengaluru, Ahmedabad, Pune, Chennai, Coimbatore, Hyderabad, Vizag, Kolkata, Patna, Jaipur, Chandigarh, Lucknow and more.
Sunil Menon, Chief Retail Expansion Officer at Lenskart said, “Lenskartis relentlessly pursuing its goal of revolutionizing eyewear by investing in technology & supply chain automation thus developing one of the best Omni channel eyewear brand with a differentiated culture of customer experience. With innovation and agility at the heart of our business, we are constantly exploring newer pin codes for our retail stores to deepen our reach and to make shopping online and offline entirely seamless. We will add 50 more Omni channel-enabled stores in Tamil Nadu by March 2023.Lenskart aims to generate 300+ local employment opportunities that would aid the expansion of the retail stores into new markets. “
Lenskart has also been investing hundreds of million dollars in deeper supply chain integration and automation which will now be leveraged to further enhance customer proposition and unit economics. Lenskart will continue its rapid expansion in India to serve the mass to mid-premium segments. Lenskart`s leadership in India and strong geographical competitiveness in the market has enabled it to become the dominant and fastest growing eyewear company.
As an exceptionally proficient one-stop shopping destination, Lenskart is perfect for consumers looking for high-quality fashionable eyewear with convenience at affordable prices.
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