Pepsi bags sponsorship of IPL title rights
Posted on: 21/Nov/2012 6:28:58 PM
The 6th season of the Indian Premier League will be called Pepsi IPL after Pepsico company bagged the title sponsorship.
The BCCI has sold the title sponsorship of the IPL for the next five years to PepsiCo for Rs. 396.8 crore ($71.77 million approx), almost double the previous deal. The only other contender for the rights was Airtel, a telecommunications company, who bid Rs 316 crore ($57.27 million approximately).
DLF, a real estate company, were the previous title sponsors and they had paid Rs 200 crore ($36.25 million approx) for the five year period from 2008-12.
