PVR Chennai

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THE VISION:

The company's long-term vision is to remain India's most premiums and most preferred Retail Entertainment Company. To achieve this vision, PVR will continue to provide the highest exhibition standards at its cinemas besides increasing the number of cinemas under operation on a pan India basis. PVR will further look forward to bringing allied retail entertainment concepts to India to complement and complete the entertainment experience for its patrons.

PVR Ltd. was incorporated in April 1995 pursuant to a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited, one of the largest exhibition companies in the world.

PVR pioneered the multiplex revolution in the country by establishing the first multiplex cinema in 1997 at Saket, New Delhi. The opening of the first multiplex heralded a new era in the Indian cinema viewing experience and which also changed the industry forever. From then on PVR initiated many path breaking innovations in the industry from launching in Bangalore the largest 11 screen multiplex in the country in 2004 to introducing Gold Class Cinema.

To ramp up our presence across the retail entertainment landscape, PVR entered into a JV with Major Cineplex Group in 2008, a leading Film exhibition and retail entertainment company based out of Thailand, to bring lifestyle entertainment concepts to Indian consumers. The Joint Venture enjoined setting up of bowling alleys, karaoke centers, ice skating rinks and gaming zones across the country to enhance the out of home entertainment experience for Indian consumers.

Currently, our geographically diverse cinema circuit in India consists of 38 Cinemas with 166 screens spread over 22 different cities covering major markets across the length and breadth of the country: Delhi, Faridabad, Gurgaon, Ludhiana, Ghaziabad, Mumbai, Kolkata, Bangalore, Hyderabad, Chennai, Lucknow, Indore, Aurangabad, Baroda, Allahabad, , Ahmedabad, Udaipur, Chandigarh, Surat, Latur, Nanded and Raipur.

In FY 2011 the PVR brand has been successful in entertaining more than 19 million esteemed patrons across its properties. Today PVR Cinemas contributes 20-25% of domestic box office collections of any leading Hollywood movie and 12-13% of any leading Bollywood movie, highest across the Indian Film Exhibition space.

In the last decade and half, PVR Ltd has established itself as India's leading and most premium entertainment company, with presence in the entire value chain with leadership position in Film Exhibition, Distribution and Production. It has also successfully forayed into retail entertainment formats such as bowling Centres with BluO- India's largest 24 lane bowling centre which was set up in Gurgaon in 2008.

The company also operates a film distribution and production business through PVR Pictures, a 100% subsidiary of PVR Ltd. The movies co-produced by PVR Pictures include "Taare Zameen Par", "Jaane Tu Ya Jaane Na", "Aisha" etc. Apart from the movies co-produced, some of the other movies distributed by PVR include "Ghajini", "Golmaal Returns", "Sarkar Raj", "Lions of Punjab", "Tum Mile", "Aviator", "Chicago", "Hannibal Rising", "Don", Twilight Series", " Action Replay" to name a few.

The company has definite plans to grow multifold over the next 3-5 years with plans to set up 300 screens and expand to 40 cities from 20 cities at present. The company will continue to provide cinema viewing experience equipped with superior quality ambience, technologically updated systems and best service standards to ensure customer delight and unmatched cinema viewing experience. The company also aims to set up more bowling centres, ice skating rinks and expand its presence in key cities and become a dominant player in the Retail entertainment space at pan India level.

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