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Bharti Airtel Announces Tariff Hike, Effective July 3!
Bharti Airtel announced a 10-21% increase in mobile tariffs, effective from July 3, following a rate hike by larger competitor Reliance Jio. In a statement, Airtel assured consumers of a modest rise, less than 70 paise per day on entry-level plans, to ease the burden on budget-conscious users.
The telecom giant emphasized the need for an Average Revenue Per User (ARPU) exceeding Rs 300 to sustain a robust business model in India`s competitive market. Airtel stated that achieving this ARPU level would support substantial investments in network technology and spectrum, ensuring a reasonable return on capital.
Regarding plan specifics, Airtel raised unlimited voice plan rates by about 11%, with adjustments from Rs 179 to Rs 199, Rs 455 to Rs 509, and Rs 1,799 to Rs 1,999. Additionally, the daily data plan priced at Rs 479 was increased to Rs 579, marking a 20.8% hike.
The tariff adjustment follows the recent conclusion of the 10th spectrum auction, characterized by minimal industry response.
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