To empower women in Self-Help Groups (SHGs), the Tamil Nadu Corporation for Development of Women (TNCDW) has extended the sale of their products to popular e-commerce platforms like Amazon, Flipkart, and Meesho.
E-commerce service camps have been set up in Chennai, Tiruchy, Coimbatore, and Madurai to assist SHGs in uploading their products online. So far, 2,296 products from 2,671 procured items have been listed on these platforms, generating sales worth ₹24.48 lakh.
The initiative follows earlier efforts such as district and state-level exhibitions and aims to enhance the economic self-reliance of SHG women. Regular training sessions are also being conducted to boost sales and online presence.