Kumari Palany & Co

Secret Haircare Launches its first store in Chennai

Posted on: 21/Jun/2023 12:49:18 PM
Haircare enthusiasts now have a destination to immerse themselves in all natural and handmade products from God’s own country, Kerala. Secret Haircare, a homegrown brand renowned for its expertise in traditional haircare solutions inaugurated its first store in Chennai. The store is spread across 985 sq ft in Palladium Mall, Velachery and is all set to reveal its “Secret” to all hair-related concerns through its skillfully crafted range of products.

Having initially operated solely through their website, thesecrethaircare.com, they are embarking on a new journey by venturing into the retail space. Their upcoming store offers customers a firsthand encounter with nature-based products that are meticulously crafted by hand, authentic in their essence, and are of superior quality. All the products are specially curated through an impeccable fusion of all natural products and efficient manufacturing techniques.  

Speaking on the occasion, Cofounder, Secret Haircare, Ashith Sashidhar mentioned “Upon introducing our friends to a bottle of our homemade hair oil, we were thrilled to see a positive response. It became evident to us that we possessed something that’s capable of addressing the existing gaps in the market. Witnessing visible results within a matter of weeks, including reduced hair fall and frizz free locks, further propelled our vision for our brand and product line. Our primary objective revolves around the creation of offerings that guarantee purity, devoid of chemicals, and crafted through a natural, handmade process that resonates with international standards. It is with immense excitement that we announce the inauguration of our flagship store in Chennai, where we aim to provide our valued customers with personalized consultations alongside our exceptional range of products.” 

Divyashree J, Co-founder, Secret Haircare adds, "Our procurement of raw materials encompasses both wild-sourced components and those cultivated on farms. Through our valued partnership with farmers based in Kerala, known for their commitment to chemical-free organic produce, we ensure the utmost quality in our offerings. The essence of luxury, as we perceive it, lies in the direct transfer of unadulterated hair oil from farms to bottles. With our brand firmly established in the southern region, we are now poised to extend our presence across the entire nation and embark on international expansion. Our dedication stems from the belief that every individual deserves access to uncomplicated, yet highly efficient, natural haircare solutions. The unveiling of our first store in Chennai evokes immense excitement, as it promises to deliver an unparalleled haircare experience to our esteemed customers."

The store promises to give you an exceptional journey through their range of products, meticulously crafted to solve all your hair related concerns. Patrons in Chennai can now experience the brand’s aura and personal attention while shopping for their iconic Black Charm hair oil and the other products that the brand offers like Blue Lilly oil, Grey care oil, Hibiscus shampoo, Aloe vera shamampoo, Flango conditioner, Sattva hair mask, Ahuta Absolute Aloe vera gel and neem wood combs.