Fastrack launches award-winning “BARE Collection” for the fashion-forward youth
Fastrack, India`s leading youth fashion accessories brand has introduced its latest unisex collection BARE, an innovative transparent watch that celebrates raw authenticity and unfiltered self-expression. The collection has already garnered recognition as one of the Top 50 Designs in the Product Design Category at the prestigious 24th CII India Design Summit 2024.
The BARE collection showcases a striking skeletal dial complemented by bold aluminum bezel rings in 6 vibrant colours, offering a fresh perspective on contemporary watch design. Priced at INR 2195, the collection makes bold fashion accessible to style-conscious youth across India.
With the tagline of “Too Bare To Care”, the campaign highlights the unique design of the watch while celebrating those who keep are not afraid to show who they are.
Speaking at the launch, Danny Jacob, Head of Marketing at Fastrack, said, "Today’s youth navigate a digital world brimming with hyper-curated, picture-perfect content. But what often gets hidden are the raw, unfiltered realities flaws, slip-ups, bloopers that make us beautifully human. It takes boldness and authenticity to show up as your true self in a world that favors perfection. We want to celebrate those fearless enough to embrace the messy, imperfect, and wonderfully real moments of being unapologetically human!"
The Fastrack BARE collection has 6 SKUs and is now available across all Fastrack retail outlets, Titan World stores, authorised dealers, and leading online platforms. You can also browse the collection online at - https://www.fastrack.in/collection-bare.html.
The campaign is now live:
https://www.instagram.com/p/DEKT2RvTizG/
