Studies have found that people spend more time with mobile apps than with any other digital medium. It seems over 51 per cent of total time with digital media is with mobile app. ‘Comscore’ analyzed the usage of nearly 10 billion minutes of users and identified about the use of mobile apps.
Among all apps, nearly 96 per cent of people spend more time in digital radio. Next in the list is appls like Instagram and Flickr.