There is an increasing trend to advertise products ‘on-line’ to promote more sales.
Thousands of Crores are invested for ‘on-line’ advertisement market. As per trade analysis, 30% growth is expected by March, 2015, next year.
During the year 2010-2011, on-line advertising trade was Rs. 1140 Crores. In 2012-2013, it was Rs. 2260 Crores.
For the year 2013-2014, it is expected to be Rs. 2750 Crores.
There is an increasing trend of customers browsing on-line advertisement and ordering on-line or going to the shop to buy the items of interest.