More on ads at this festive season
Posted on: 15/Sep/2014 5:16:12 PM
Soon expect huge offers from companies such as Jabong, Myntra, Snapdeal, Amazon, and more. These companies will also be joined by other e-commerce entities which are under a push at this festive season. As Dussehra and Diwali are fast nearing, these companies are likely to spend over Rs 200 crore towards advertising.
This period is said to face the highest level of growth, says the head of training and partnership, GroupM. The company made a recent revision in forecast of its advertising growth from 11.6 per cent to 12.5 per cent after looking at a considerable growth from categories like ecommerce, fast moving consumer goods, handset makers, etc.
During the second of half of this year, this winning list of companies is said to be joined by retails, durables, automobiles and more. According to the CEO of Madison’s Platinum Media, home décor and telecom are said to remain active too.
