The leading technology company, Samsung, released the second smartphone Z3 powered by the its own Tizen operating system on Wednesday, 14th October. This is its attest effort to to increase the popularity of its own software ecosystem.
The company disclosed that Z3 will go on sale in India on 21st October. The price will be Rs. 8,490/-.
As compared to Z1, which had a launch price of Rs. 5,700/-, Z3 is more expensive.
However, the new product Z3 offers features like better hardware including a faster processor, a higher quality screen and improved cameras.
It is reported that Samsung is trying to reduce its dependence on Google Inc, whose Android operating system powers Samsung`s flagship Galaxy smartphones.
Other products launched by Samsung this year include Gear S2 Smart-watch and premium televisions which are powered by Tizen.
A reliable source informs that Samsung plans to launch more handsets running on Tizen this year.
Analysts are of the opinion that Samsung needs to attract more smartphone users to the operating system in order to gain more third-party developer support.
Relatively lower priced Z3 may attract buyers in markets like India, where smartphone penetration is still relatively low.
Researcher Counterpoint said the predecessor Z1 smartphone was Samsung`s best-selling smartphone in India during the second quarter, thanks in part to its low price.