The social media company Instagram announced on its site Tuesday that it will allow users to upload videos as long as 60 seconds. Compared to the 15-second limit, that`s a veritable feature length film.
Like its parent company Facebook, Instagram has become increasingly focused on video. Video consumption on the photo-sharing social media platform rose 40 percent in the last six months, according to the company.
The company introduced video view counts in February in hopes of encouraging more video posts.