Trendy silk sarees for daily wear from Co-optex
Posted on: 18/Jun/2016 11:44:48 AM
Are you among those ladies who are fond of Kancheepuram silk sarees? If you have ever desired and felt disappointed for not being able to wear a beautiful Kancheepuram silk saree for office, here comes a gifted option for you from Co-optex.
Co-optex which is how the Tamil Nadu Handloom Weavers’ Cooperative Society is known to the public is now avid about fastidious corporate sector women to have elegant and beautiful Kancheepuram silks.
On studying the reason for not being able to wear Kanchceepuram silk sarees for daily needs, it was found that the weavers themselves believed that these sarees are meant for wedding. But it was discovered that women prefer wearing silk sarees for other important occasions as well, says Venkatesh, the managing director of T.N.
Women prefer wearing saris in sober colors carrying minimal design without much zari works. Bringing together the traditional designs and latest motifs, the Co-optex has brought new designs using silk threads replacing zari. There is also significant reduction in price. These stocks were then distributed to 10 to 15 main showrooms present across the country. This saw huge reception among the public. The sales was 6,145 last year, whereas the same was 4,980 during the previous year. In terms of value, it is Rs 4 crore and Rs 5.35 crore, he adds.
There are a number of designs with Co-optex all of which are either copied or inspired by weavers across states.
One of the traditional Kancheepuram silk weaver and designer B. Krishnamoorthy has been making his contributions to renaissance. Nearly three of his family generations have been into weaving. He has catalogued a number of such designs from his grandfather and father. He got into this profession when he was a child and employs weavers in all of the three looms he has.
On gaining experience by working with Co-optex, he has discovered ways to create his own designs. He now has over 114 varieties of designs in his catalogues all of which have unique pallu and borders.
My loom is often visited by the students from the National Institute of Fashion Technology, College of Fine Arts, Egmore, a few private organizations and Indian Institute of Handloom Technology, Salem. I explain them on how motifs can be created, says Mr. Krishnamoorthy.
He has plans to issue three books on how to design which will be of help for the weavers in creating their products. Co-optex makes contemporary moves by combining trendy designs with traditional ones.
