The advertisement of the Tamil Film ‘Kabali’ starring the superstar Rajinikanth has been painted on an airplane. This is the very first occasion when such a thing is attempted.
Produced by Kalaippuli Thanu, Kabali stars the superstar Rajinikanth in the title role. The other actors include Radhika Apte, Dhansika, ,Kalaiarasan and Dinesh. It has been completed and is with the Censor Board.
The film was originally scheduled to release by the 2nd week of July.
However, it is delayed and the film is now expected to release on 22nd July.
The film’s producer Thanu has planned to advertise the film in various different ways. Several product manufacturers have also approached ready to advertise Kabali through their products.
In this scenario, AirAsia has entered into an agreement with the production team of Kabali. It has manufactured an airplane painted with the posters and photographs of the film Kabali.
The airline is set to start the advance booking for viewing the film in Chennai by flying through this plane. The plane is right now in Hyderabad airport.
Until now, only Hollywood movies had been advertised in airplanes.
This is the 1st time ever that this style of advertisement is done in India.