The World Gold Council celebrates the auspicious occasion of Varalakshmi Vratham
Posted on: 03/Aug/2011 7:40:36 AM
Nothing is as auspicious as buying gold during the celebrations of a grand Indian festival. And Varalakshmi Vratham, the festival of offering prayers to Goddess Varalakshmi who is the symbol of prosperity and wealth cannot be complete without the touch of gold .Every Indian family considers gold to be synonymous with wealth and prosperity. Hence, the purchase of gold during such cultural festivals is considered an auspicious occasion. To mark off this grand celebration with gold, World Gold Council partners with jewelers across the country to promote the beauty and eternal value of gold, for the forthcoming Varalakshmi Vratham on 12th August,
Madhumita Dutta, Head -Marketing, World Gold Council India says, “Varalakshmi Vratham is a traditional festival that women, particularly from South Indian families, follow. Every woman is beautifully adorned in gold jewellery to epitomize Goddess Laxmi. She is modern, has contemporary outlook and feels that tradition is not old fashioned, rather being able to hold on to one’s roots adds depth to her personality The trend of purchasing gold jewelry on the occasion of Varalakshmi Vratham is considered appropriate and auspicious. In recognition of this age-old tradition we have put together special, attractive promotional campaigns and offers with the aim of reaching out to customers during this occasion.”
The South of India is gearing up for the festive season with jewelers such as Aabharan Jewellers in Bangalore, GRT Jewellers and Nathela Sampathu Chetty Jewelers in Chennai and Thangamayil Jewelers in Madurai hosting a grand bangle fair for the occasion. This Bangle Festival will begin in the last week of July and will go on till the end of August, boasting of a wide collection of daily wear and party wear bangles, traditional kada bangles, vintage bangles, platinum bangles and Italian lightweight jewelry. The festival will have designs from various places across India on display. During the Varalakshmi festival, it has been observed that women tend to buy bangles over other accessories as the purchase of bangles is considered to be more practical and contemporary these days. Also Bangles are a symbol of Indian femininity. Women wear it to look charming and beautiful especially during religious, social and cultural occasions. In India bangle is considered to be a symbol of the marital status. Though these days, women, irrespective of their marital status adorn their arms with bangles or bracelets with as much style as their mothers and grandmothers wore as part of tradition.
The famous Neelkanth Jewelers in Hyderabad are showcasing a magnificent variety of Temple Jewelry. As temple jewelry is based on Goddess Lakshmi motif, the jewelers are offering an extremely tempting 25% discount on the same.
This festive season, gold lovers will be spoilt for choice as the participating retail jewelry stores outdo themselves with offers galore thus making the auspicious occasion of Varalakshmi even more special!
