In an official tweet, Twitter announced today it was easing its 140-character limit on tweets, implementing a policy announced in May to no longer factor certain add-ons including pictures into a message`s length. The tweet said, Say more about what`s happening, Rolling out now.
Analysts and experts in the field say that Twitter needs to find new ways to boost its appeal beyond a core of celebrities, politicians and journalists, with its user base stagnant for the past year. In its last quarterly update, Twitter said the number of monthly active users edged up to 313 million, up three percent from a year ago and only slightly more than the 310 million in the prior quarter. Twitter has yet to post a profit, even as it has ramped up its efforts in advertising.