Boom in Online festive sales season
Posted on: 08/Oct/2016 11:30:04 AM
Online festive sales season kicked off last weekend. Surprisingly, it`s not just the traditional urban consumers who are driving sales, but their counterparts from small towns, too, are making the most of this limited period online window shopping opportunity.
According to an ASSOCHAM survey, sales are also boosted by technology and well-oiled back-end network. With the increase in better infrastructure in terms of logistics, broadband and internet-ready devices, sales are expected to increase in tier II and tier III cities besides the metros,
Amazon has sold nearly 1,5 Crore products. 65 percent of these orders were received from 2nd tier tows and surroundings. Similarly 30 percent orders have increased in 3rd tier cities. Apart from this, there were good sales in the suburban. On the whole, 80 percent orders were made for smartphones alsone.
E-commerce company Flipkart said it outsold rival Amazon by the end of this round of the festive season sale.
Flipkart said in a statement that the company registered 70 percent higher sales than last year by selling 15.5 million units across the group (Flipkart, Myntra, and Jabong). Amazon, a day earlier,
A company also said that more than a million users were logged into the website concurrently at peak time. It saw a 40 percent rise in women shoppers during the sale over last year`s, and over 50 percent of orders were prepaid in the sale. More than 75,000 sellers received multiple orders during the sale and traffic from tier II and III cities went up 20 times over the last year
