There is now a direct billing option for Vodafone and Airtel users on the Google Play Store. This follows a similar option that was already in place for Idea users.
Users can now buy apps and other products from Google Play Store via their carrier bills. For instance, if a user wants to buy an app from the Play Store, they can simply purchase it and the charge will be carried forward to the user’s carrier account within the next 15 minutes. While the Google support page for payments hasn’t listed the new update, reports suggest that the feature is now live for select users. The global roll-out for the same will be taking place gradually.
According to reports, Google is sharpening Google Play Store recommendations through the use of AI technology. The reports say that the company is looking to expand to other payment platforms and devices such as wearable devices, virtual reality headsets and Google’s Chromebook laptops