Railways to set up ATMs on platforms
Posted on: 09/Jan/2017 12:22:04 PM
There seems to be a sign of relief for railway passengers since the Railway department has decided to install 2400 ATMs throughout the country in the railway platforms. Apart from this, in order to increase the revenue, the Railways will reach out to prominent advertisers for selling space in trains, level crossing and next to tracks, a move that could potentially help earn around Rs 2,000 crore annually from ‘non-tariff’ sources.
A senior Railway Ministry official working on the non fare revenue policy said: Currently Railways earns less than 5 per cent of its total revenue through non-tariff sources. Our aim is to raise it substantially through concrete offers.
The policy will also unveil a new scheme - Content on Demand and Rail Radio Policy, which will allow monetization of entertainment-based services on trains and stations. These services will be provided through audio video trains and platforms.
