Kumari Palany & Co

New friendly feature on Google to aid small businesses

Posted on: 08/Sep/2017 12:38:50 PM
Here comes Google My Business, a new feature from Google. This aids business owners in effectively managing their business listings through Google Search. There is a business dashboard newly added to Google Search. It is simple – business owners must identify their business on Google Search, fill and enhance the total listing, share photographs, and make posts pertaining to their business and keep track of the total likes they receive.
 
With more online customers and increased reach, businesses enjoy more success. There are over 80 percent individuals seeking the web to get local information. So it becomes imperative to have a strong online presence that makes businesses unique. When a business is very well known to customers, it naturally becomes easy for general surfers to turn into your customers. Further, with full listing present on Google, businesses will be more prone towards gaining customer trust. They will be 38 percent more likely to get in-store visits and their probability of getting an order for purchase will increase to 29 percent.
 
So, how to manage online presence through Google search?
  • You can add or edit information about your business, business hours update, and more
  • Make Google post and connect with customers throughout
  • Share business related pictures and have it outstanding among others
  • Gain access to total number of views, access listing about performance
  • Get update when users make any post about your business
  • Take immediate measures for completing and enhancing business listings
Functioning
Once you identify your business on Google Search, there will be a very simple menu found above search results. When this is not there, check whether your business account is logged in.
 
Here, click on Edit. Here, you can edit or feed all highlights. Update all the information about business and upload pictures