BookMyShow to have WhatsApp as its default ticket confirmation channel
Posted on: 15/Sep/2017 4:01:48 PM
BookMyShow is a new entrant to the WhatsApp business pilot among the other online brands in India. As a testing part, for all its users, BookMyShow has made WhatsApp as their default ticket confirmation channel.
In that case, for those booking tickets on BookMyShow, the confirmation message will be sent to WhatsApp along with a confirmation text or M-ticket QR Code (mobile ticket) with an email as well. Recently, WhatsApp had started all its business operations. With this, Businesses are allowed to have official WhatsApp account and these will contain a green verified batch against their names.
The head of product of BookMyShow, Ravdeep Chawla said they are continuously taking efforts to boost user experience on their platform. For millions of people, WhatsApp is the most preferred communication platform. By making this as our default ticket confirmation channel, there will be tremendous value added to our brand. This feature is already being rolled out. Almost the entire user base on BookMyShow shall be covered in the coming weeks, he adds.
On WhatsApp, this newly introduced business model is going to be the only paid service. In fact, it had also withdrawn its annual subscription fees from its customers. There is no ads being sold on the app as well.
