Kamal Hassans New Formula
Posted on: 10/Dec/2012 9:48:11 AM
Kamal Hassan is going to release his upcoming movie Viswaroopam in DTH the day before the movie releases in theatre this is old info given by him. Has explained why he proposed to release his multi-lingual film on direct-to-home (DTH) platforms a day ahead of its release in cinemas on January 11.
Kamal, who has both acted in and produced the film, had discussed the idea with various stakeholder as a measure to contain piracy. Proposal has been criticized by theatre owners, who fear it would affect their business. Some of them have even threatened to boycott the film`s release. Kamal said releasing movies over DTH is a being criticized because it is new trend in cinema industry.
Kamal hassan’s argument failed to convince theatre owners. Tamil Nadu Theatre Owners Association president Abirami Ramanathan said the theatre owners were sure that the DTH release will leave a dent in their business. "He is opening a floodgate. If the movie was shown in clubs and associations why would people come to theatres? It could be disastrous if this trend of releasing the movie in theatres after DTH becomes a norm. a group of producers have called for a press conference to discuss and debate the trend. It is not known if Kamal Hassan would be a part of the discussion. Kamal Hassan also insisted that allegations that the movie was disrespectful of Muslims were baseless. he said to the viewers that producers council will realize their mistake after the movie’s release in DTH.
