The 66th Yamaha Fascino Filmfare Awards South, hosted the 66th edition of its awards` to bestow the finest of South Indian silver screen. The who’s who of the south Indian film industry gathered on Saturday at Jawaharlal Nehru Indoor Stadium, Chennai for celebrating cinematic brilliance of Tamil, Telugu, Malayalam and Kannada films. The event will be aired on Vijay TV (Tamil), Maa TV (Telugu), Star Suvarna (Kannada) & Asianet (Malayalam).
This starry affair began as the celebrities of these film industries flaunted their most glamorous and stylish avatar on the Red Carpet. Shruti Haasan looked like a princess straight out of a fairy tale in a long shimmering golden dress. The quintessential Trisha Krishnan rocked a red outfit while posing for the shutterbugs. Not just that, the red carpet of this star-studded affair saw the presence of eminent artists like Arvind Swami, K. Bhagyaraj, Manju Warrier, Sathya Raj, Sid Sriram, Manobala among many others.
The award ceremony which recognized and awarded the best of talent in the South film industry also witnessed some spectacular performances and soulful acts. Sizzling South Diva - Celebrities such as Rakul Preet Singh set the stage on fire with her power-packed performance on the medley of Athiloka Sundari and Ekbaar among others. Some of the other breath-taking acts were by SaniyaIyappan and Sree Leela who peaked the entertainment quotient of the night. The versatile actor Sundeep Kishan and talented Regina Cassandra were the hosts for the evening who entertained the audience with their funny anecdotes and comic timing.
Speaking about the 66th edition of Filmfare Awards South, Mr Deepak Lamba, CEO of Worldwide Media said, “Since its inception, Filmfare Awards South has created a tradition for artists of four South Indian film industries to come together and celebrate their art. As Filmfare Awards South inches closer towards completing seven decades of awarding cinematic brilliance, it stands strong as the undisputed platform that recognizes best of the film industry.“
Editor of Filmfare, Mr.Jitesh Pillaai also said,” In the past few years, the South film industry has been the source of some of the biggest and most iconic movies along with immensely talented artists that the country saw. Filmfare is honoured to acknowledge the proliferating talent that Southern film industry produces every year.”
While the title sponsor for the event was Yamaha Fascino, associate sponsors were Dazller Eterna, Vimal Elaichi, and Luker Led USA. The awards were powered by The Luxuriously Crafted Alturas G4. Telecast partners’ Maa TV, Vijay TV, Star Suvarna & Asianet. The Decor Partner for the event was Kajaria Tiles.