Mia by Tanishq Expands Reach in Chennai with Four Distinctive Store Openings
Posted on: 25/Aug/2023 6:58:04 PM
On the auspicious occasion of Varamahalakshmi, Mia by Tanishq, one of India`s most fashionable jewelry brands, is solidifying its strategic retail expansion with the significant unveiling of four distinctive new stores across Chennai, Tamil Nadu. Renowned for its innovative craftsmanship and vogue designs, Mia continues to expand its presence in a city known for its cultural dynamism. The four stunning stores, thoughtfully situated at strategic locations, mark a pivotal milestone in Mia`s retail strategy, underlining its commitment to accessibility and personalized shopping experiences. The stores are located at:
1. Mia by Tanishq, 2/PC 7/C, Second Block, Mogappair Main Road, Mogappair West, Chennai, Tamil Nadu – 600037
2. Mia by Tanishq, No: 97, Velachery Bypass Rd, Velachery, Chennai, Tamil Nadu 600042
3. Mia by Tanishq, VR Mall, G 42A, Ground Floor, VR Mall, Anna Nagar, Chennai – 600 040
4. Mia by Tanishq, No 37 B Block, DharamNivas, 2nd Avenue Annanagar East, Chennai 600102
All the stores were inaugurated by Mr. Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq, and Mr. Narasimhan, Regional Business Manager, Jewellery Division, South, along with their business associates at the respective locations. To celebrate the launch of the newly unveiled stores on the auspicious occasion of Varamahalakshmi, Mia has also announced an inaugural discount of up to 20%* off on Mia products. This offer is valid from 25th – 27th August at all four stores.
These stores span a total area of 3,350 sq. ft., featuring a wide range of Mia’s most elegant and charming jewelry pieces in dazzling gold, sparkling diamonds, vibrant color stones, and shining silver across a variety of designs. The wide assortment of studs, finger rings, bracelets, earrings, pendants, neckwear, and Mangalsutras caters to diversified consumer preferences.
These exclusive stores of Mia in Chennai have an exquisite range of trendy and contemporary 14kt and 18kt jewelry designs. Additionally, these stores also cater to Mia’s most recent collections, “Solitaires” starting at just Rs. 40,000/-, unique “Evil Eye” and “Zodiac” collections that make a statement, “Nature’s Finest” which is inspired by the beauty of vertical gardens, city parks, and urban forests, along with the beautiful “Mamma Mia” collection, consisting of matching jewelry pieces for the Mother and the Child to twin with fun and stylish designs. The stores also feature the “Wavemakers” collection, inspired by ocean waves, the sun, shells, sand, and palm trees for women who love to travel and be transported to a beach vacation instantly.
Speaking on the inauguration, Mr. Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd., said, “Mia by Tanishq is an important part of Titan’s jewelry portfolio that caters to the Gen Z. Today, we proudly open the doors to 4 new stores in Chennai. Every Mia store is vibranant, welcoming, offering exciting products, and embodies the brand’s youthful and approachable persona. Chennai is a key market for Mia, thriving with many modern, young, financially independent women. Doubling Mia’s retail footprint in Chennai is our commitment to making the brand more accessible in this very trendy city.”
Mia is also running a ‘Buy More Save More’ offer on all Mia’s studded product purchases. With every second purchase onwards, the customer will attract additional discounts on top of the initial discount applied during the offer period. The offer is valid until 4th September 2023.
