Royal Enfield Ventures into the Pre-Owned Motorcycle Market with Reown
Posted on: 30/Aug/2023 2:34:27 PM
Royal Enfield, the renowned motorcycle manufacturer, is set to enter the official pre-owned motorcycle market with the acquisition of the trademark `Reown.` This strategic development underscores the company`s ambitious foray into the thriving pre-owned bike business, a sector currently dominated by only a handful of motorcycle brands.
In the pre-owned motorcycle industry, brands typically offer bikes in excellent condition, albeit at slightly higher price points compared to the unorganized used bike market. Royal Enfield`s `Reown` brand is expected to streamline and elevate the buying experience for customers seeking quality pre-owned motorcycles.
While specific details are still under wraps, it is anticipated that `Reown` will adhere to rigorous quality standards and comprehensive checklists for every pre-owned bike before it is made available to customers. This commitment to quality assurance is poised to set Royal Enfield apart in the pre-owned motorcycle market.
Moreover, Royal Enfield enthusiasts can look forward to increased accessibility, as the `Reown` certified used bikes are likely to be made available through the brand`s existing dealer network. This strategic move is expected to bolster Royal Enfield`s presence in the pre-owned motorcycle segment and provide customers with a trusted source for high-quality, pre-owned Royal Enfield motorcycles.
