The increase in the interest rates and inflation hasn`t brought down the desire of the people to buy new cars now.
It is true that the demand for new cars continues to stay strong. In the last year, there was a sales growth of 33% regarding sales of cars.
The sensational piece of news is that the car industry is hoping to close this year 2023 with sales of record of 4 million vehicles. Only during the festival season, one million cars were expected to come.
The demand for cars continues to be robust and there is no sign of slowing down regarding the car sales now. This was according to major car companies like Mercedes Benz, Maruthi Suzuki, Hyndai, Kia, MG. Motor etc.
Mr. Shashank Srivastava, director( Sales & Marketing), Maruthi Suzuki explained that by the end of the month of September the industrial volumes would cross 3 million units He hinted about adding another one million car units in the last quarter in this upcoming festival season and then completing this 2023 by selling more than 4 million car units. He concluded that there is now more demand for SUVs and new model cars.
According to Mr. Tarun Garg, COO, Hyundai India, it was very clear that the demands look safe and fresh demands continues to be strong. He expressed his happiness regarding the car industry that has grown 9% in this 2023. He concluded that there would be same growth in the remaining months also.
Mid SUV category products such as Kia Seltos, Hyundai Creta,Maruthi Grad Vitara etc have been growing superbly. This was mentioned by Mr. Hardeep Brar, VP (marketing and sales) Kia India. There has been no sign of weakness even in the new bookings of the luxury cars. This was according to Mr. Santhosh iyer, MD, Mercedes India.