Aavin, the Tamil Nadu-based milk and dairy product brand, has announced that it achieved remarkable sales of Rs. 118.70 crore during the Diwali festival season.
According to Aavin officials, a sales target of Rs. 120 crore was set for this festive season, and various initiatives were undertaken to boost sales. These efforts were met with enthusiastic customer response, enabling the company to achieve its sales goal.
During the festive period, Aavin sold 900 tonnes of ghee and 510 tonnes of regular and special sweets. Notably, the ghee sales surpassed last year’s figures by 100 tonnes, marking a significant growth.
Officials expressed satisfaction with the performance, stating that the impressive sales figures underscore the popularity of Aavin products during festive occasions.