IGI Launches Moments Campaign to Emphasize the Emotional Significance and Authenticity of Certified Diamonds
International Gemological Institute (IGI), a global leader in diamond certification, announces the launch of the `Moments Campaign` a category first communication to reinforce the importance of obtaining the IGI certification while making a high value diamond purchase. This initiative underscores the profound emotions and cherished memories symbolized by diamonds while emphasizing the importance of IGI certification in ensuring their authenticity and value.
The campaign weaves a beautiful tapestry of relationships, where diamonds are the threads connecting life’s most precious moments. A groom’s gift of a diamond ring symbolizes a promise of forever – "Your promise is IGI certified." A corporate woman’s diamond necklace reflects her hard-earned success – "Your ambition is IGI certified." A son’s gift of a diamond bracelet to his father honors love and legacy – "Your legacy is IGI certified." Diamonds traditionally etched as a symbol of most cherished moments in the campaign, diamonds transcend their form, becoming symbols of love, achievement, and connection that make life unforgettable.
Reflecting on the campaign storyboard, Mr. Tehmasp Printer, MD and CEO, IGI, stated, "At IGI, we recognize that diamonds are precious; they represent life’s cherished moments. Through the `Moments Campaign,` we emphasize the significance of these occasions and assure consumers that IGI certification guarantees authenticity and honours the memories they hold. Our goal is to provide trust and confidence, ensuring every certified diamond reflects the depth of the moments it commemorates."
This campaign is directed towards individuals who are considering or have already purchased diamond jewelry. The initiative seeks to educate consumers on the necessity of obtaining IGI certification to ensure the authenticity of their significant moments. Through the `Moments Campaign,` IGI reinforces its dedication to upholding trust and authenticity in the diamond industry, ensuring that every certified diamond carries with it the assurance of genuine and lasting value.
Mr. Anuj Kalra, Senior Creative Director, Ogilvy, said: “Diamond campaigns often come with their own clichéd shine. From the outset, our goal wasn`t just to create a standout campaign it was to ensure that the idea of diamond certification shone even brighter, turning certification into a story as brilliant as the diamonds it validates."
The Digital Campaign will release on all the social media platforms including YouTube, Facebook, Instagram and LinkedIn. The company website will also air the campaign films.
For more information about IGI and the `Moments Campaign,` please visithttps://www.igi.org
