New Generation Media Corporation has launched its new entertainment channel called Pudhu Yugam on Wednesday.
For instance, the town has its own beach from where early morning programmes are anchored. It even has apartment complexes from where real characters provide lead for reality shows.
Among the shows on the new channel is a game show for women of marriageable age, called ‘Melam Kottu Thali Kattu’. The participants will be asked to answer a few questions and for each correct answer they will get a reward for their wedding. The channel has also lined up a talent hunt show, ‘Thiramai Pongum Thamizhagam’, which will be judged by Blaze, Vijay Yesudas and Chaya Singh. Besides, there will be a quiz show, called ‘Vina Vidai Vettai’, which will focus on Indian sports, culture, politics, history, and current affairs, among others.
Other shows include fiction shows such as ‘Malli’, ‘Agni Paravai’, and ‘Sa Re Ga Ma Gama Gama’, among others.