Women turn towards platinum and diamonds
Posted on: 01/Nov/2013 1:51:17 PM
Women who were fond of gold are turning towards platinum and diamond. Rising gold prices have pushed an increasing number of Indians to opt for white gold, diamond or platinum jewellery this festive season over the yellow metal. 76 per cent jewelers were focusing on platinum-based diamond jewellery over traditional gold and silver ornaments to tap the changing preferences of domestic consumers. Elevated gold prices have led Indian investors to eye diamonds and platinum as a lucrative investment opportunity. On a year-on-year basis, the demand for diamond jewellery has grown by 25% this year. While investing in gold and silver has been going on for years, another investment avenue that is blooming for the past few years is platinum and diamonds.
