Uber the global on-demand-car service innovator that has shaken up taxi markets worldwide has had a soft launch in Chennai recently. Unlike a conventional call-taxi service; Uber acts as an aggregator online service that connects taxi owners with potential clients. Its strength is in leveraging modern mobile technologies as a backbone for its services.
The service’s fleet of vehicles includes Mercedes Benz, BMW, and other luxury cars. The fares are uniform. Depending on the nearest available vehicle, users may even get a ride in a Mercedes.
Chennai is its fourth destination in the country, after Bangalore, New Delhi and Hyderabad.
One of Uber’s innovative solutions allows its users to split fares. For example, a person taking a ride to meet someone will be able to split the fare with the person he or she is meeting; or four people sharing a ride can split the fare four ways. All payments are through credit card payment gateways.