Google and Boston Consulting Group (BCG) have informed about the research report on insurance – in the year 2020, 3 out of the 4 insurance policies will be bought ‘on-line’!
The report also informs that insurance apart, the total ‘on-line’ sales will be 3,00,000 to 4,00,000 Crores!
The ever-increasing internet services and the availability of smart phones all over the world are the main reasons for this explosive rise. It is expected that the on-line trading, which is already phenomenal, will reach new peaks in sales.
Over 200 Crore individuals are linked on the internet. As such, there are no boundaries of sales promotion on the net!
If the insurance companies adopt digital business expansion, more people will be drawn to it and get benefited.
Buying life insurance policies will save 15 to 20% and general insurance policies will save 20 to 30%. BCG’s Albesh Shah informed that this will enable the insurance companies to profitable operations.