Online shopping expands by 65%
Posted on: 18/Aug/2014 11:18:15 AM
According to a report, with increasing number of people preferring to shop online, the retail category penetration has increased to 65 percent and has grown to 53.4 million visitors a month, an overall growth of 15 percent annually.
Apparel, health, home furnishings, fragrances and cosmetics are the few categories which have shown growth in the last 12 years, with apparel being the strongest with 66 percent followed by fragrances and cosmetics at 12 percent growth.
Flipkart group of websites (including recently acquired Myntra) are the most visited retail sites with over 26 million unique visitors for the month of July 2014 (excluding visitors using mobile internet and mobile apps). It was followed by Jabong (with 23.5 million unique visitors), Amazon (with 16.9 million unique visitors).
It also found that the travel category has also been growing overall and the growth has come from all the sub-categories including car rentals, online travel agents, airlines as well as hotels and travel information sites.
Indian Railways is among the most visited sites in India with over 15 million unique visitors a month. MakeMy Trip, Yatra and Cleartrip individually reach over 8.9 percent, 7.6 percent and 3.5 percent of total online users respectively.
