The Board of Directors of Aditya Birla Money Ltd. (ABML), the broking arm of Aditya Birla Financial Services Group (ABFSG), has appointed Sudhakar Ramasubramanian as Managing Director of the Company. He will also oversee the operations of Aditya Birla Money Mart Ltd. (ABMM).
Sudhakar will take over the mantle at ABML on February 1, 2011. Based in Mumbai, he will functionally report to Pankaj Razdan, Deputy Chief Executive – Financial Services, Aditya Birla Group. Sudhakar is currently the CEO of Aditya Birla Finance Ltd., the NBFC business of ABFSG. Pankaj Razdan continues to be a Director of ABML.
This appointment underscores ABFSG‘s continued commitment to strong leadership at the helm of all its seven businesses.
Ajay Srinivasan, Chief Executive - Financial Services, Aditya Birla Group, said, “These businesses offer a huge growth opportunity for ABFSG to profitably acquire new customers and make our presence and services felt across India. In this new role Sudhakar will be responsible to take them to a new trajectory, by expanding our product range and business lines, and building strong risk and compliance management processes to cater to our wealth, retail and institutional customers.“ He further added, “This move reinforces the cross-business career development and progression opportunities that the Aditya Birla Financial Services Group offers to all its employees. “
Sudhakar joined ABFSG in March 2009 from the Aditya Birla Group, where he worked in various functions including corporate strategy since 1996. Initially he was appointed Executive Director of ABML to manage its overall operations and drive the post-merger integration of ABML into the ABFSG fold. Under his leadership, ABML grew significantly on all business parameters, and today, ABML is an integral and important member of the ABFSG family.
In January 2010 he moved to Aditya Birla Finance Ltd., as CEO and led the business to higher profitability and an enhanced book size. Meanwhile, he continued to remain as a Director on the Board of ABML.