Chinese phone maker Vivo has announced that its new products will be priced cheaper in 2016.
On Tuesday, the company launched an assembly facility that is 30000 square feet in Greater Noida. Vivo is looking to invest Rs. 125 crore in the plant and an estimated 2,200 jobs are expected to be generated.
An official from Vivo Mobiles India said, The assembly facility, which has a production capacity of 1 million units per month, will currently produce 150,000 phones with immediate scaleability to 300,000 units. The scaling up will depend on the demand. We are not underpricing our products to give cheaper devices. We are setting up a plant as the customs duty is as low as 13.8 percent and combining all other sops such as modified inventive special package scheme (MSIPS) we will able to cutting down prices by 5-10 percent. The government needed to do more to ensure other component manufactures set shop in the country. Citing inexperienced workforce as a hurdle. Vivo would hold specialised training sessions also.(We) a total investment of 200 crore in India for the next calendar year. Half of the total investment will go towards IPL which is the best platform for us to make Vivo a household name.