13 Crore Indians will be buy products online by 2020
Posted on: 15/Feb/2016 2:35:35 PM
In a survey it has come to be known that 13 Crore Indians will be buy products online by 2020. In the same survey it has also been mentioned that beauty and hygiene will see two times higher impact as more and more users get online to research in this category.
A study by a technology company, Google, and a consultancy firm, Bain & Company, said online sales in fast-moving consumer goods (FMCG)`s categories, such as male grooming, beauty, food and beverages, and infant care would reach Rs 30,000 crore by 2020.
As per the report, online users in India will continue to see rapid adoption reaching approximately 650 million by 2020.Over 200 million women will be online with internet reaching over 250 million rural users in India by 2020.Beauty & hygiene related searches on Google makes it the third largest vertical for shopping related searches - behind apparels & accessories and mobile phones.
With growing penetration of Internet beyond urban India and online shopping growing, there is a huge opportunity waiting to be unlocked by FMCG players in the country.
