Apple to push for uniform pricing structure
Posted on: 25/Apr/2016 3:08:28 PM
As distributors move to a uniform pricing structure across the country variations in the prices of iPhones sold in stores and online marketplaces in India may narrow.
The poor sales of iPhone SE in India have further accelerated the move of Apple to push for uniform pricing structure. Even offline sales of iPhones had taken a hit due to the huge online discounting, which Apple headquarters has not taken in good spirit and hence the company now wants to correct and bring about a common pricing
Apple has applied to open its own stores in India and has sought exemption from local sourcing norms. The company also plans to directly sell online.
