Digital camera sales down as smartphone sales increases, says study
Posted on: 02/May/2016 4:04:00 PM
A study conducted by Assocham has said that digital camera sales has taken a toll in the wake of availability of affordable smartphones with good quality cameras.
Speaking about this, an Assocham official said, Affordable smartphones includes handsets in the price of Rs 4,000- Rs 10,000. This segment accounts for 78 per cent of all smartphone sales equipped with almost similar features which one may get in these sub- Rs 10,000 cameras, and thus the craze of digital cameras have almost vanished.
The study says, The sales of digital cameras, despite heavy discounts, have drastically dropped by 35 per cent in the last one year whereas the demand of smartphones has increased by over 120 per cent. The spike in increased sales of smartphones is attributed to the availability of 4G services in the country and digital platforms like digital audio and video on demand service. Viewers across markets are showing an increased preference to consume video content on smartphones with larger screen sizes.
