Samsung ups Apple in market share for fiscal year 2015-16
Posted on: 23/May/2016 10:57:22 AM
According to data compiled by Counter Point Technology, Samsung has sold more phones than Apple in the premium category of Rs. 30,000 and above during the financial year 2015 -16. The data shows that Samsung’s share in the segment was 47 percent and Apple had 45 percent of the market share. Samsung’s S6 Edge and Note 5 devices were the pushing factors.
In 2014 - 15, Samsung was behind Apple with 35 percent market share, as compared to Apple’s 43 percent. According to industry analysts, Apple and Samsung have been engaged in a fight of supremacy in the premium market, but Samsung has taken an `edge` recently. The Edge series has been going strong for Samsung and has helped the company regain share in the premium segment. The worrying part for Apple is that its new `SE` device has been disappointing in India over its high pricing. The company is expected to see a spike only when it launches iPhone 7. While Samsung and Apple fight each other, others such as HTC and Sony have also been losing ground.
