Sony Music to invest $4 mn in Tamil; Acquires Vijays Velayudham
Posted on: 20/Jul/2011 5:09:56 AM
Sony Music has announced strategic investment plans of $4 mn for the Tamil music market this year. The company also fetched the audio rights of Vijay`s Velayudham for a whopping price.
Expanding its presence in the South Indian music market, Sony has also acquired Think Music Catalog doubling its music repertoire with a 50% market share. Additionally, Sony has inked digital distribution deal with three major south players Anak Audio Pvt. Ltd., Ayangaran International and Geethanjali Audio Pvt. Ltd.
Commenting on the development, Sony India & Middle East president Shridhar Subramaniam said, “We have always believed in the potential of Tamil cinema and music and have been actively making investments and creating new benchmarks with every release. Today our Think Music acquisition endorses the same. We have also established digital distribution deals with the three biggest players, further cementing our commitment in the market. This year, over $ 4 mn strategic investment has been planned for the Tamil music market and we promise to present our listeners and partners with a wide array of songs to choose from.”
The exclusive distribution deals for both Anak and Ayngaran are for a period of three years. Anak and Ayangaran have a rich tamil film catalogue that includes films like Chandramukhi, Sachin, Kuruvi, Chellamay, Anniyan, Billa, Vasool Raja MBBS, Saamy to name a few. While with Geetanjali audio, Sony Music will enter the non film music category, covering the largest audio / video catalog i.e devotional, classical, instrumental, wedding collection, yoga etc.
In addition, Sony Music has acquired the music of Aascar film’s Velayudham (starring Vijay, Genelia, music by Vijay Antony), Mankatha (starring Ajith & Trisha, music by Yuvanshankar Raja), Ezham Arivu ( starring Surya & Shruthi Haasan, directed by Ghajini fame Murgadoss and music by Harris Jayaraj), Poda Podi (starring Simbu & Varalaxmi, music by Dharan), Vandhaan Vendraan (starring Jiiva& Taapsee, music by Thaman.S). Sony is associated with all the big production houses and independent producers in TN.
