Amazon, Flipkart and Snapdeal are top e commerce portals, says report
Posted on: 14/Jun/2016 8:20:07 PM
A recent study conducted by Neilsen has aid that Amazon, Flipkart and Snapdeal are the most preferred e commerce websites among sellers. These sites have the highest top of the mind recall. The study was conducted for the January - March quarter. The company Neilsen surveyed 1184 online sellers.
Says the report, 39 per cent of online sellers explore two or more e-commerce websites as an option to sell products on and grow their business. A high level of familiarity along with in-depth knowledge of an e-commerce website is the most important factor that drives brand equity. While Amazon had the highest top of the mind recall with 25 percent, Flipkart stood second with 21 percent and Snapdeal with 20 percent.
A senior executive at Neilsen India said, With the e-commerce industry growing in double digits, there is surge in demand by customers, and an evolving online seller category that is fuelling supply on portals. To ensure the equilibrium of demand and supply, it is essential for e-commerce portals to focus on developing an inviting platform for online sellers in the country. Sellers are also increasingly discerning when it comes to reaching their customer and meeting business needs. Considering the juncture at which the category is, it is now very critical for e-tailers to understand push and pull factors that make sellers pick one website over the other.
The report also said, Other key factors that impact brand equity are certain perception of the e-retailers like they help the sellers stay relevant and ahead of competition, provide new market opportunity, and help minimise costs to reach out to more customers.
