Kumari Palany & Co

Consumer durable manufacturer LG in the first place as the most attractive brand

Posted on: 05/Nov/2016 4:17:46 PM
Trust Research Advisory conducted a recent survey on the most attractive brand among consumer durables. This has established that the popular South Korean Consumer Durables Manufacturer LG has secured the first place.

Tata has secured the 7th place this year. Tata was in the 5th place in the year 2014 and in the 4th place in the year 2015.It must be noted that the survey was taken before the ouster of Cyrus Mistry from Tata Sons.

This survey was conducted in 16 cities with 3000 prospective customers/users.

Samsung Mobiles secures the 3rd place and Sony is in the 2nd place. Honda secures the 4th place.

It may be observed that only foreign companies are among the most attractive brands as per this survey.

Among the local manufacturers, Bajaj is in the 5th place. Tata is in the 7th place. Maruti Suzuki is in the 8th place. Airtel and Nokia are in the 9th and 10th places.

Among the FMCG products (Fast Moving Consumer Goods), Patanjali secures the 1st place. Hindustan Unilever is in the 2nd place. Nirma is in the 3rd place. Emami is in the 4th place. Procter and Gamble is in the 5th place.