Moving towards a digital future: Niti Ayog launches incentive schemes
Posted on: 16/Dec/2016 12:52:57 PM
In order to promote digital transactions, the central government has announced two new prize schemes. The central government after demonetizing the currencies is encouraging the people for digital transactions.
At this juncture, the central government’s NITI Aayog has announced a lottery with daily, weekly and mega awards for consumers and merchants, to encourage a transition to digital payments.
The awards will be offered through two schemes - the Lucky Grahak Yojana for consumers, and the Digi-dhan Vyapar Yojana for merchants
NITI Aayog CEO Amitabh Kant said: Both the schemes will cover small transactions between Rs 50 and Rs 3,000 to encourage every section of the society to move to digital payments. The first draw will happen on December 25 and the mega-draw on April 14, the birth anniversary of B.R. Ambedkar.The focus of Lucky Grahak and Digi-Dhan Yojana is on poor, middle class and small businesses so as to bring them into digital payments revolution. Under the Lucky Grahak Yojana, 15,000 winners will get cashback prizes of Rs 1000 each every day for a 100 day period.In addition, there will be weekly awards worth Rs 1 lakh, Rs 10,000 and Rs 5,000.For merchant scheme Digi-Dhan Vyapar Yojana, there will be weekly prizes worth Rs 50,000, Rs 5,000 and Rs 2,500 to be announced during the period.
