Live Without Cash Movement Challenge by ICICI
Posted on: 19/Dec/2016 11:46:25 AM
ICICI Bank which is well known for giving its customers the convenient and seamless banking has now launched the #LiveWithoutCashMovement.
Under this scheme the customer should take the pledge of minimising cash transactions in the next 30 days and of educating others around you to adopt electronic payment modes. And contribute towards the transformation of our nation.
And to get you going on this noble cause, the winner of this challenge gets to visit Belgium-France, the world’s leading less-cash economies. Also there are more exciting awards to be won.
The Programme period is from December 16, 2016, 15:00 Hours to January 31, 2017, 23:59 hours and the participants can register anytime during this period.
Programme Details
- The Programme is open for all individuals above the age of 18 years. It is also open for Families, Corporates, Merchants and Institutions.
- The criteria to live without cash will be different for different categories - Individuals, Families, Corporates, Merchants and Institutions.
- The participant may or may not be an ICICI Bank customer. For a prospective customer to participate, he/she has to download ICICI Bank’s digital wallet, Pockets and transact on it.
- The participant can register anytime during the Programme period.
- The challenge period will be for 30 days and will commence from the date of registration of the participant in the Programme period.
- The participants need to live without cash, use electronic modes of payments during the challenge period and inspire others to do the same. They can earn points by doing so.
- There is a compulsory gate criteria to be completed by all the participants (except for Corporates) or it will lead to disqualification.
- There is no upper limit cap for the points that can be earned by the participants.
- The last day of the challenge period will be March 2, 2017.
For further details and details log on to www.lwcmovement.com
Register for the #LiveWithoutCashMovement by giving a missed call on 1800-3000-9500 from your mobile phone or simply login to
You will receive a SMS confirming your registration for 30-day challenge.
