Reports have said that Facebook is creating an app for television set-top boxes, including Apple TV. According to the reports, the world`s biggest online social network is also in discussions with media companies to license long-form.
Live video is also becoming a highly competitive feature on social platforms, with companies competing to stream major sports events and exclusive video components from high-profile events such as the Oscar and Grammy awards shows.
In April, Facebook expanded its live video product, Facebook Live - a potential threat to broadcast television, giving it prominent placement on its app and rolling out features to make it easier for users to search and comment in real time.