How to build a website?
Posted on: 09/Jun/2017 1:06:07 PM
So, it’s good that you have decided to take the big step in moving online with your business. If you have got clues that you haven’t got everything needed to set up a business, there is nothing to worry at all, absolutely! It’s actually very simple to get a website right from the scratch and gear it up for the launch.
What should my website do?
Consider, you are buying a mobile phone. You will know the purpose of buying it, all its features and usage. A website is something of the same kind. Just give a thought about what you are looking for in a website. Do you want to sell your products online? Or do you want to project about your niche with blogs? Or is it that you want to direct your customers to your location? You should first of all think of all your primary goals so that you can shape them up easily.
Who is my target audience?
So, the next is to decide the target audience. Who should click into your site? To which age group will they belong to? What will probably be their technical experience or education level or income bracket? Once you figure out the answers for these questions, you will be able to design your site and present the products/service accordingly.
How to name my site?
In general, websites carry web address that are serviceable. Unfortunately, most of these are not memorable. It is imperative to choose a catchy domain name so that your customers can easily find you through search engine.
Keep in mind that the domain name has to represent your business or blog. Make it as short as possible and memorable with ease. Give a clue to the visitors about what to expect out of your site just by glimpsing at the domain name. Decide on how your website should be established: .com, .biz, .org, or others.
What should the website talk about?
You need to jot down points to decide what you want to say. You can thus determine the total number of pages of your site. A website is not just about the text it contains. Photos, videos, animations or slideshows form a major part of a site. You can communicate with ease through these.
How should your website look like?
Designing the site is actually fun! Make sure to keep the design simple and easy for your customers to gain access to pages. There are various site builders that help in customizing your site according to your needs.
First of all, select a simple design. There are more than a 100 such professional designs available online. Change the background or font or its banner and get its style changed.
Is my site visible to customers?
Making your website live does not guarantee visitors. It should rather be made optimized on search engine. In other words, the site has to be search engine friendly. So, jot down a list of keywords pertaining to your industry. These should be keywords that describe your business and its specialty.
The secret of promotion:
After getting your website live, you must immediately start promoting it. This can be done in multiple ways including Google AdWords, pay per click advertising, etc.
Social media is a recommended way too. You can have it as an inexpensive way of promoting. If you have presence on Facebook, LinkedIn, Twitter, etc, you may post your website link there. Create a blog link in your website and keep posting gripping articles about your sector. These blog links can then be posted everywhere online.
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