Kumari Palany & Co

TRAI Sets Free SMS Cap Of 100 SMS Per Day Per SIM

Posted on: 06/Nov/2012 12:43:18 PM
Now, there seems to be bad news for all the SMS fans or Heavy SMS Users! Indian Telecom regulator Telecom Regulatory Authority of India (TRAI) today issue new regulation for SMS service and the limit of per day per SIM at concessional rates has been reduced to hundred SMS (100 SMS) per day per SIM for prepaid users to curb the unsolicited SMSes.

TRAI has prescribed a tariff of minimum Fifty paise (50p/SMS) for such SMSs beyond the limit of 100 SMS per day per SIM. The changes effected by the regulations and the order have to be implemented within fifteen days.

Presently service providers offer a large number of concessional SMS packs and tariff plans for bulk SMS users. These SMS packs and tariff plans are being misused by unregistered telemarketers to send promotional SMSs to consumers.

To prevent unregistered telemarketers from misusing such SMS packs or tariff plans for sending bulk promotional SMSs, a price restraint has been placed on sending of more than one hundred SMS per day per SIM at a concessional rate.