The third day of the Pongal festival is known as Mattu Pongal. On this day, people offer prayers to the bulls, cows and other farm animals. Cows and bulls have always held a special place in India. Farmers honor their cattle friends by celebrating it as a day of thanks-giving to them.
Legend has it that, once, Shiva asked his bull, Basava, to go to the earth and ask the mortals to have an oil massage and bath every day and to eat once a month. Inadvertently, Basava announced that everyone should eat daily and have an oil bath once a month. This mistake enraged Shiva who then cursed Basava, banishing him to live on the earth forever. He would have to plough the fields and help people produce more food. Thus the association of this day with cattle.
On Mattu Pongal day, cattle are washed, their horns are painted and covered with shining metal caps. Multi-colored beads, tinkling bells, sheaves of corn and flower garlands are tied around their necks. They are fed with Pongal and taken to the village centres. Devotees pay their respect to cows by bending down, like praying in temple, and touching their feet and foreheads, followed by an aarthi and offering the cattle prasadam.